• The new BNT Web site was aimed at becoming a popular place where the worldwide Bulgarian-speaking community could find national, international news, entertainment and TV shows. Consequently, it had to feature a lot of functionality, usability, extensive video content and built-in Bulgarian language features.
• The web site needed to be updated frequently with less than an hour lag time to make sure that current news are available online as soon as released.
• BNT required a content management solution to streamline the Web publishing process and to ensure that Web content would be edited and checked, approved and published, updated and archived in a well-organized and efficient manner.
• BNT employees wanted to be able to publish content on their own without turning to an IT specialist for every single change. Until then, most of the work was done manually and on paper and after approval, content was sent to the IT specialists, who then converted it to Hypertext Markup Language (HTML).
• BNT corporate users needed a tool that will allow them to publish increasing amounts of content without reducing productivity. So far the IT team was spending over 70 percent of its working hours on refreshing the content and graphics of static Web pages even though only few of the TV shows had Internet presence.
• The new zero-effort turnkey solution had to be delivered from concept to launch in less than six weeks and within BNT current budget.

Solution

BSH was the first Bulgarian company that had already purchased and deployed the Microsoft Content Management Server 2001 as Web-based application service. Content Management Server 2001, part of the Microsoft .NET Enterprise Server family, is the enterprise Web content management system that enables quick and efficient building, deployment, and maintenance of dynamic Web sites. The Application Service Provider business model employed by BSH is a unique mix of BSH professional knowledge and the latest Microsoft software, offered for a low-cost monthly subscription fee to multiple customers. After receiving excellent references from BSH customers, BNT decided that BSH was the natural choice for outsourcing the design, development, implementation, training and maintenance of the renovated BNT Web site.

• Improved Efficiency - By eliminating the old multi-step manual process and the paperwork associated with it, the new solution enables faster and easier content publishing.
• Improved Effectiveness - IT Team Focuses on Core Issues - The BSH business model has radically reduced the workload of the BNT IT team associated with the publishing process. Now BNT IT team has freedom to focus on IT strategy, while still retaining full control over the Web site.
• Reliable and Scalable Tool - The Web site is highly reliable and has full protection against failure. The access control levels are robust and meet the rigorous standards of public organizations like BNT. The Web site handled the demand of 40,000 unique visitors and 0,5 million Web page views during the month of its release. Scaling out is also very easy. The Microsoft solution allows BSH to enhance the functionality of the existing Web site, by simply adding Web servers.
• Improved Visitors Satisfaction - Release of breaking news does not require the assistance of the IT team and the time needed to publish content is reduced from 3-5 hours to 5-20 minutes. The Web site is refreshed easily multiple times a day and visitors are provided with up-to-date information. More than 60 new Web pages are added daily and the resulted growth is more than 400% increase in the number of new users. The new solution has substantially increased customer retention and satisfaction.
• Ease of Use - More than 100 BNT authorized content contributors access BSH Microsoft Content Management Server via the Internet 24/7 to create and edit content on their own, and view the changes exactly the way they will appear on the Web page. Working with the new technology is intuitive and easy. BSH specialists trained BNT authorized employees to create and manage content in less than a day.
• Low Cost - The cost-effective business model “software-as-a-service“, chosen by BSH, eliminates a huge investment in purchasing, maintaining and upgrading of software and hardware while, at the same time, BNT gets professional service and support without the need to hire additional high-paid IT specialists. All costs are fixed and can be calculated easily throughout the year, which makes it simple to budget accordingly.
• Partnership - BNT IT team praises the high-quality technical support and troubleshooting they receive from BSH. The BSH specialists are available 24/7 to answer questions and give consultations.